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Our Story

All of us can transform everyday moments into meaningful memories. With each gift we create, we hope to help you do just that.

What difference can we make in the world by sprinkling a bit of inspiration where we live, work, and play?


The exploration of that simple question is Where our story begins.

Excited to discover the answer, we started to dream up tangible ways to add hope and unexpected delight to each day. Soon, our first pop-open cards were born—small window cards with thoughtful messages hidden inside.

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A wave of inspiration ripples from Community to community.

Our powerful little pop-open cards quickly made their way around the world. Astronauts carried them into space and submarine crews took them to the bottom of the ocean. They were handed out to courageous response teams at Ground Zero. And they were given to teachers, cancer patients, and anyone who could use a spark of inspiration. Wherever these little cards showed up, they uplifted spirits and warmed hearts.

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Our desire is to create meaningful moments with gifts that inspire.

Thirty years later, millions of our joyful messages have touched the lives of people around the globe. And through their impact, we discovered that a bit of inspiration can, in fact, make a big difference! A few words can empower a child to dream, remind a friend how much they mean, or help a loved one take on a new courageous next step.

What we believe

  • icon_Dream Big

    Dreaming Big

    We believe great ideas have the power to spark exciting possibilities and ignite new adventures.

  • icon_Inspiring Connection

    Inspiring Connection

    We believe in embracing the best parts of the human spirit and honoring every relationship in our lives.

  • icon_Celebrating the Good

    Celebrating the Good

    We believe in finding joy all around us, appreciating life’s simple pleasures, and turning everyday moments into memorable events.

  • icon_Making a Difference

    Making a Difference

    We believe in doing what’s right for the world by creating positive change and supporting our community.

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